Colorado’s over-the-top dessert fans hoping to sample $150 “24K Gold Burgers” and $99 “World Famous Sugar Factory King Kong Sundaes” from the Las Vegas-born Sugar Factory will have to wait, as their plans for opening a restaurant at the Park Meadows mall in Lone Tree appear to have fallen apart.
The 26-year-old, highly popular mall is “going in another direction for the space,” according to owner Brookfield Properties spokesperson Ali Phillips. According to The Denver Post, the city of Lone Tree had issued Sugar Factory a permit to modify 8441 Park Meadows Center Drive, the former home of Brio Tuscan Grille. No explanation was given as to why the plans were tabled.
Sugar Factory, which describes itself as having “locations in some of the world’s most cosmopolitan cities, including Las Vegas, New York City, Bahrain, Chicago, Miami and Orlando,” relies on its Willy Wonka-esaue stylings at its stores, and on an array of Instagram influencers, which had made the pricey brand “known the world over for its celebrity-endorsed Couture Pops, which have turned sweets into the latest designer accessory.”
At first blush, the brand seems an odd fit for suburban Lone Tree, and the state of Colorado as a whole. The country’s recent economic downturn likely makes its extravagant products a much tougher sell in a state renowned for its down-to-earth, relaxed vibe.
Sugar Factory, which was listed on Park Meadows’ “coming soon” list of stores on its website, has since been removed.
